| Objective | | Our client wanted to develop a promotion to raise funds for Children's Hospitals through their Kohl's Cares for Kids program. |  | | Challenges | | 1. | | The items have to coordinate with a specific children's story book property. | | 2. | | The items have to have a very high perceived value relative to their cost. | | 3. | | The items have to be very inexpensive to maximize fund raising. | | 4. | | The theme included a mother and baby concept. | | 5. | | Kohl's has rigorous quality and manufacturing standards. |
| | | Solution | | For Kohl's, Maranda Enterprises developed a Mother and Baby Gorilla Set made of very luxurious long fiber velboa material to give a realistic "soft fur" feel. Dennison fasteners were used to minimize pilferage of the adorable baby gorilla. Maranda Enterprises supported Kohl's with great creative to create a "friendly" gorilla and world class plush manufacturing to meet Kohl's very strict quality and safety requirements. |
| |  | | | Results | | | Hundreds of thousands of loyal shoppers were able to support Kohl's in their efforts to give back to the communities in which they serve. The mother and baby Gorilla set sold out completely raising the desired funds for the Children's Hospitals across the country. |
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