 | | | | | | | | | | | | | | |  | |  | | | | Client: |
| Box Elder | |
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| Objective | | Our client wanted to create a line of unique, licensed puzzles with multiple images per puzzle showcasing the great artwork of Norman Rockwell. The puzzles were to be reproduced to on cubes to be held in a wooden box. The product was to be designed to be sold in high end museum shops and specialty stores. | | | Challenges | | 1. | | The products needed to have a very high perceived value to match their target sales destinations. | | 2. | | The product needed to be low-cost to be market feasible. | | 3. | | The customer wanted the cubes to have the same look and feel as solid oak cubes. However, the cubes could not be oak due the natural inconsistencies inherent to wood. | | 4. | | The client wanted there to be a "collectible" feel to encourage future puzzle creation. | | 5. | | The print work needed to be approved by a fine art licensing agency. |
| | | Solution | | To support Box Elder, Maranda Enterprises created a "book" style outer wooden case to encourage future development and collection of new titles of puzzles. Plastic cubes with laminated labels were used for consistency. However, a small bag of sand was placed in each cube to simulate the exact number of grams and hand feel of a solid oak block of wood of equal size. Great care was taken to accurately reproduce the fine artwork of the artist. |
| |  | | | Results | | | Thousands of puzzles have been sold and the artwork of Norman Rockwell is being proudly displayed in homes throughout America. |
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|  | | | | |  | | case study #1 | | | |  | | case study #2 | | | | Have you got a great idea that you are trying to take to market? Maybe we can help.
Click on the link below and fill out a simple form to begin the process. | | | | | | | | | Form requires AdobeAcrobat Reader Version 8 | |
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