| Objective | | Our client wanted to develop a promotion to stimulate new, fee based affinity credit card holders at two key local events, Summerfest and the Wisconsin State Fair. |  | | Challenges | | 1. | | Not all who apply for a credit card are accepted. | | 2. | | There were multiple card types with different fee structures and qualification requirements. | | 3. | | There needed to be a solution that provided incentive for signing up on the spot and a reward for acceptance. |
| | | Solution | For Midwest Airlines, we developed a custom set of our patented Flexi-Freeze Re-Freezable Coolers. The set included can coolers as an incentive to each customer who applied for a credit card and either a water bottle cooler or unique Slimline Six Can cooler as a reward for qualifying new card recipients. The can coolers were passed out pre-frozen with a bottle of water as a refreshment to any who stopped and spent time filling out the application at the booth.
Midwest Airlines corporate colors and embroidered logo were used build brand identity and custom materials were used to create a high end touch and feel to the items. |
| |  | | | Results | | | Thousands of applications were completed and approved at the events and all of these very unique promotional products were distributed to customers who will have a new, long lasting, functional way to interact with Midwest Airlines as a brand. |
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