|Our client wanted to develop a promotion to stimulate new, fee based affinity credit card holders at two key local events, Summerfest and the Wisconsin State Fair.|
|1.||Not all who apply for a credit card are accepted.|
|2.||There were multiple card types with different fee structures and qualification requirements.|
|3.||There needed to be a solution that provided incentive for signing up on the spot and a reward for acceptance.|
|For Midwest Airlines, we developed a custom set of our patented Flexi-Freeze Re-Freezable Coolers. The set included can coolers as an incentive to each customer who applied for a credit card and either a water bottle cooler or unique Slimline Six Can cooler as a reward for qualifying new card recipients. The can coolers were passed out pre-frozen with a bottle of water as a refreshment to any who stopped and spent time filling out the application at the booth.|
Midwest Airlines corporate colors and embroidered logo were used build brand identity and custom materials were used to create a high end touch and feel to the items.
|Thousands of applications were completed and approved at the events and all of these very unique promotional products were distributed to customers who will have a new, long lasting, functional way to interact with Midwest Airlines as a brand.|